Cast alongside works by the late US artist James Rosenquist, Bruno Sialelli has recruited model Bella Hadid and French rapper Luv Resval for his latest Lanvin campaign, captured by renowned photographic duo Mert Alas and Marcus Piggot.

Creative Director, Bruno Sialelli, casts Bella Hadid and Luv Resval, for Lanvin Fall/Winter 2021 campaign, shot by Mert Alas and Marcus Piggot.

© 2021 James Rosenquist Foundation and @jamesrosenquist , Inc./Licensed by @artestarnyc , NY. Used by permission. All rights reserved. pic.twitter.com/zrUDKQsO5z

— LANVIN (@LANVINofficial) September 24, 2021

Having worked key pieces from Rosenquist’s archive into his FW21 Lanvin collection, now Sialleli expands on that relationship, placing four of the artist’s key works – Yellow Applause (1966), Ultra Tech (1981), Morning Sun (1963) and Through a Glass Ceiling (2004) – in direct dialogue with the garments. The connection between artist and designer? Rosenquist is famed for appropriating commercial culture and spinning it into vibrant montage imagery – ruby red lipstick becomes a torpedo and jet engines are acid green pencils – mirroring Sialelli’s own fascination with collaging cultural tropes, blending heritage couture codes with tongue-in-cheek modernity: look no further than the designer’s FW21 collection film, a parody of Gwen Stefani’s Rich Girls MTV music video.

See our Lanvin FW21 show report here.