Game on

Hublot’s World Cup watch is the ultimate footy companion
By Alex James Taylor | Fashion | 14 October 2022

With just over one month until the start of the 2022 World Cup, Hublot are doing their bit to amp up the tournament, releasing a special timepiece for the ultimate fan.

Named the Big Bang e FIFA World Cup Qatar 2022™, strap on this watch and you won’t miss a single minute of the World Cup. Featuring a special new ‘timeline’ function, the watch will count down the days before the tournament’s opening match on 20th November between Qatar and Ecuador, while fifteen minutes prior to each game, it’ll deliver team line-ups and player profiles, and as a game kicks off, the watch will enter ‘match mode’, capturing the most memorable moments – providing all the info you need to impress your mates and keep up to speed.

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Hublot is the Official Timekeeper of the FIFA World Cup for the fourth consecutive edition and will time all 64 games at the tournament, including the final in the Lusail Stadium in Doha on 18th December. On the pitch, the 129 official referees will be timing each game with the new Big Bang e FIFA World Cup Qatar 2022TM on their wrists.

“Football is the world’s game and has a unique power to carry a message of hope to every corner of the Earth, connecting us and showcasing everything that brings us together,” says Ricardo Guadalupe, Hublot CEO. “Passion, fairness, family. We’re so proud to be working with Mira Mikati and our Hublot Ambassadors and Friends of the Brand to tell this story. We’re also thrilled to be the Official Timekeeper of the FIFA World CupTM for a fourth time, going back to the South Africa tournament of 2010. We are so excited for this year’s festival of football to begin and wish every participating team the very best of luck. Hublot Loves Football! ”

While Hublot ambassador and absolute footballing god Pele says: “Being on the football pitch and listening to the national anthem is a wonderful thing. Listening to the crowd in the stadium, scoring a goal, what a beautiful thing. It really is an exceptional feeling. Off the field, this event is incredible, it brings people from all over the world together. It is a special time for us to be together and in peace. I wish all teams good luck for the competition. I wish Hublot an amazing World Cup. And may the best team win.


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