As K-Pop stars continue to blaze a trail through the fashion world, French maison Givenchy announce Big Band member and solo artist Taeyang as their latest ambassador, and first male South Korean figure to take on the role.

Creative director Matthew M. Williams said of the announcement; “Taeyang is an inspiring artist – a music pioneer with an authentic, barrier-breaking way of expressing his own personal style, which perfectly fits with today’s Givenchy aesthetic.”

Givenchy is pleased to announce the appointment of @Realtaeyang as 2023 global ambassador. pic.twitter.com/0VjsHhzro4

— Givenchy (@givenchy) January 17, 2023

Dubbed “the kings of K-Pop”, Big Band were one of the first groups from the genre to break out worldwide, earning a reputation as one of the biggest boy bands of this generation. This newly appointed position comes at a time when Taeyang is ushering in a new chapter, forging a solo career with hit singles such as Vibe topping iTunes charts in over 600 countries and armed with an ever-growing loyal fan base. Taeyang said of his collaboration with the Parisian brand; “I am grateful to be able to start this new chapter of my life with Givenchy. It holds a special meaning to me, as Givenchy is a brand that has inspired me in many ways over the years.”