Having attended the Louis Vuitton FW23 menswear show (to the screams of his fanbase), South Korean musician J-Hope has now been revealed as the brand’s new House Ambassador.

Debuting as a member of pop sensation BTS, J-Hope has since made waves as a solo artist, releasing his acclaimed album Jack in the Box last year.

A Louis Vuitton press release read: “He is beloved by fans across the world for his upbeat energy, precise choreography and creative musical direction. With a positive on-and-off-stage presence, J-Hope continues to push artistic boundaries and inspire international audiences.”

#jhope in #LVMenFW23. Beloved by fans globally for his upbeat energy and creative musical direction, the @BTS_twt member joins as the latest #LouisVuitton House Ambassador. #BTS pic.twitter.com/xDU96u1j0N

— Louis Vuitton (@LouisVuitton) February 24, 2023

#jhope as House Ambassador. The rapper-singer-songwriter, and music producer is photographed wearing #LouisVuitton. #BTS pic.twitter.com/dww22YYTEc

— Louis Vuitton (@LouisVuitton) February 24, 2023