Major cast

Prada’s new campaign is like a distorted actor’s roundtable
By Barry Pierce | Fashion | 18 July 2024

Prada‘s latest campaign, featuring their FW24 men’s and women’s collections, is based around dialogue and conversations. Featuring Harris Dickinson, Hunter Schafer, Letitia Wright, Damson Idris and Yili Ma, the campaign captures off-the-cuff moments of conversation between the actors, all photographed by Willy Vanderperre.

GALLERY

In an accompanying campaign video, directed by the Oscar-nominated documentary director Garrett Bradley, these conversations come to life via conversation cards written by the artist and director Miranda July, cut and stitched together. The campaign imagery is informal and direct, a reflection of both Miuccia Prada and Raf Simons‘ creative partnership and the human interactions that are at the core of Prada’s identity.


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