London in Love

Burberry takes on the Great British rom-com
By Ella Joyce | Fashion | 12 February 2025

Last season saw Burberry take a trip to the great outdoors, placing its sturdy trench coats in drizzly countryside terrain, worn by the likes of Olivia Colma, Eberechi Eze and Little Simz. But, for summer, the brand has penned a love letter to London through a series of seven vignettes which wouldn’t look out of place in a Richard Curtis movie.

Inspired by late 1990s and early 2000s British rom-coms, the everyday romances of ordinary Londoners are portrayed by Daniel Lee’s star-studded campaign cast, featuring the likes of Richard E. Grant, Nicholas Hoult, Kate Winslet, Michael Ward and Aimee Lou Wood.

Continuing to honour the brand’s 165-year-long legacy as a pioneer of outerwear, the films merge romance with the unpredictability of British weather. We’re talking David Gandy waiting in torrential rain with a bunch of dripping roses, Nicholas Hoult and Jodie Turner-Smith sharing an embrace in the rain against the London skyline and Naomi Campbell getting whisked away by a knight in shining armour.

Speaking on the campaign, Lee said; “A Burberry love story comes to life through the cinematic lens of this campaign. It’s about humour, optimism and, of course, the unpredictability of our great British weather.”

GALLERY


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