Louis Vuitton expands its already extensive personalisation portfolio with the launch of Mon Monogram, where the House’s most emblematic pieces undergo new levels of artistic customisation. The novel service allows you to reimagine iconic men’s and women’s bag styles with new colourways, typefaces, stripe designs, playful patches, and customer initials.

Personalisation has long been a part of the French House – after all, it launched as a business of special orders. In the early 1900s, it was the art of travel – a mainstay of Vuitton’s heritage – that first ushered the move towards customisation, as clients requested that their trunks be embellished with initials and graphics to help distinguish their luggage from other travellers’. Fast forward to today, and customisation is as much a status symbol as it is a functional one – even more desirable and even more personal. The appetite for creative free rein is high, and Mon Monogram pushes the House legacy further, offering up travel bags, rolling luggage, travel accessories, city bags, and small leather goods.

The Mon Monogram service is accessible both online and in selected Louis Vuitton stores.