Sunset to sunrise

A Hollywood night out with Amiri
By Alex James Taylor | Fashion | 24 January 2025
Photographer Emily Malan

If you understand Hollywood, you understand Amiri. That emotive warmth that radiates down Sunset Boulevard, formulated by layers of cultural history, style, glamour, attitude, rock ’n’ roll. It’s a potent mix distilled and served on the rocks at Club Amiri, the dreamt-up Hollywood lounge bar setting of Mike Amiri’s FW25, transposed to his Paris show space.

As LA joins together and begins to rebuild after the devastating wildfires, Mike Amiri paid tribute to the city’s unique shimmer and sensibility. Echoing this spirit, the designer said in the collection’s show notes, “Hollywood is where you go to dream – where people go to build, and to rebuild. That’s the nature of the city of Los Angeles. This collection is a homage to Hollywood and to Los Angeles, a celebration of the city I call home. A collection filled with optimism, dreams and love.” 

Inspired by Hollywood after-hours (when the sun sinks behind the hills and the city’s lights shine brightest), guests were guided to mid-century style bar seating as models populated the space: menswear and womenswear, together on the runway for the first time. Under dimmed lights, eras and genres blurred into one, drawing from those 60s and 70s heydays to today’s new wave of Hollywood dreamers.

Elevated through traditional tuxedos and tailoring, Amiri’s Americana instincts showcased the brand’s contemporary refinement, with blazers cut in oversized, easeful silhouettes, sometimes in lush velvet with golden floral illustrations, sometimes glistening with woven lurex accents. Top button and tie combos quickly unbuttoned into louche western-style shirts, paired with decorated bomber jackets, knitwear embellished like neon signs, and studded leather jackets. Leather belted trench coats were opulent and cut to perfection, while a gold blouson jacket was a super elevated version of a style you’ll find across LA thrift stores – that mix of classic and casual, nostalgia and experimentation, highlife and lo-fi is what Amiri thrives on. In hand, and in lapels, models wore real roses dipped in 24-karat gold as fantastical gestures of romance. With menswear well established, womenswear hit the same beat in slipstream gowns in bias-cut silk-satin, and metallic knit shapes wrapped in sequins, alongside tuxedos and tailoring to match the boys.

As a proud Los Angelean who knows the city’s renowned haunts well, Mike incorporated easter egg references to the interiors of iconic Hollywood venues, including the Formosa Café: an iconic venue this collection no doubt props up the bar at – all night, every night.

GALLERYBackstage images from Amiri MENS-FALL-WINTER-25

GALLERYCatwalk images from Amiri MENS-FALL-WINTER-25





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