Smooth beatniks, in style and attitude. The Emporio Armani man has always been captivating in his wardrobe choices, but this season he’s out to seduce. The show notes emphasised seduction as not as gestures, words and style, but as a place – “a club, a lounge or a conversation circle where time seems to slow.” Those magnetic atmospheres and environments that draw you in, and you never want to leave. This is where the Emporio Armani feels most at home, in his lush velvet tailoring, his defined blazers, wonderfully worn-in leather jackets and outerwear that dresses itself. From classic to casual, dinner suits effortlessly relax into casual knitwear, voluminous deep-pleated trousers, berets, and animal print loafers. Rebellion and romance lounge in harmony, and the Emporio Armani man raises a glass.